Guides
Guides: Free professional calculators for marketing agencies, SaaS founders, and e-commerce operators. Calculate CPM, CPA, ROAS, CTR, conversion rate, LTV,
Conversion Rate Benchmarks by Industry in 2026
The average conversion rate for Google Ads search campaigns in 2026 is 8.18%, ranging from 2.64% in finance to 16.22% in animals & pets. Compare your campaigns against your industry's benchmark.
How to Calculate ROAS: Formula, Examples and What Is a Good Ratio
Return on ad spend (ROAS) tells you how much revenue your ads generate for every dollar invested. Learn the formula, follow a worked example and understand what ratio is healthy for your profit margins.